LIGHT BEHAVIOR

Art Direction, Branding, Product Concept

Summary: This project is intended to reach a broad target audience, and it's designed to be educational and serve as a large traveling exhibit. The topic pertains to the Quantum nature of light, and light's behavior in the Double Slit Experiment.

The Solution: Ultimately, to connect to the general public, rather than to the field of scientists and scholars. And although this topic is highly scientific, the art conveys a different message and should attract anyone's attention.



Light Behavior Poster Collection

Light Bahavior Branding

Light Behavior Touchpoint

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