PACKAGE & LABELS

Product development began in 2019 and launched in 2020. It’s an easy-to-eat, bite-sized protein snack aimed at adults. We wanted to meet the market at the intersection of healthy snacking and nostalgic, kid-like snacking. I was asked to illustrate the bag art as if we had picked it up from the '90s. There were three flavors: Supreme Pizza, Spicy Cheddar, and Korean BBQ. Each flavor had distinct nouns and verbs that needed to be illustrated.

Art Direction & Production

PROTEIN POWER PUFFS

Successfully produced the background illustrations for three flavors: Supreme Pizza, Spicy Cheddar, and Korean BBQ. The brief requested the style be like a kids snack and nostalgic for anyone growing up in the 90's. I chose to illustrate tiny nouns and verbs to create each unique pattern.

Label designer: Hal Vorpal