Context: We were heading towards a logo refresh, and needed to sell through our existing supply to make room for new labels.
Strategy: Gamify the e-comm store. Unlock discounts with every purchase with an opportunity to win a trip to visit Onnit HQ.
Creative vision: Obviously gold. Golden shimmery paper—yes. Golden glow on the models, on products, and on assets—triple check.
Scroll down to see how it was done.
Execution, print component: For the ticket, I first collected paper samples from my local shop while working out the specs and layout on computer. The overall size was comparable to a bookmark, and I really wanted the top portion to fold over the bottle cap so that the reveal was instantaneous.
Execution, model photography: We planned to shoot with gel lights which casted a shimmery gold on our subjects against a dark background. I asked the models to feel the full excitement of winning the grand prize, and they gave me gold! I also asked them for certain poses with the intent to use force-perspective framing.
Execution, product photography and digital assets: Instead of shooting product photos with practical lights I faked it in photoshop with the existing product photos on deck. Then unified it with the models, and typography.
