PROTEIN POWER PUFFS
Successfully produced the background illustrations for three flavors profiles: Supreme Pizza, Spicy Cheddar, and Korean BBQ. The brief requested the style be like a kids snack and nostalgic for anyone growing up in the 90's. I chose to illustrate tiny nouns and verbs to populate each unique pattern. Although I had plenty of freedom with my illustrations, the original color palette I chose was not chosen, therefore, the color palette for supreme pizza is ... cheesy orange??
Illustration, post-production, animation
Label designer: Hal Vorpal /// color palette, name-plate, compliance stuff, die-line positioning
Fast forward: here is an example of an actual carton sold to consumers.
Here are my sketches that were hand-drawn first before anything was digital created.
After Illustration styles were approved, a canvas was created that supported proof of concept
SEAMLESS PATTERN SWATCH (each side of the square joins together)
Motion Graphics (illustration, animation, color)
Graphic Design (composition, layout, typography, color)
Graphic Design (composition, illustration, typography, color)
Graphic Design (composition, illustration, typography, color)
Post-production Edits (extending background, adding artwork to blank bag)
TOTAL NITRIC OXIDE
My assignment was to produce a creative and cohesive vision to cover digital and print assets for this product.
Post-production Edits (clean-up & lighting)
Post-production Edits (layout changes)
Post-production Edits (clean-up & lighting)
Post-production Edits (masking & gradient map)
Post-production Edits (colorizing & focus points)
Post-production Edits (colorizing)
Designed email (layout & typography)
Sale Sheet Design (layout, typography, asset management)
Digital Ad Design (composition, layout, typography)
APRIL FOOLS
My assignment was to produce the art and illustration for this April Fools campaign that spoofed a popular product line.
Concept, illustration, title treatment, composition, renders
Digital Art (illustration, title treatment, rendering, color, texture)
Custom Typography & Digital Art (illustration, title treatment, rendering, color, texture)
Digital Art (illustration, title treatment, rendering, color, texture)
CONCEPT ART
Just label ideas.
The End