SKILLS:
Art Direction, Toolkit Construction, Typography Design, Photography Direction, Print Management
TOOLS:
Illustrator, Photoshop, After Effects
Black Friday 2018
The 2018 Black Friday theme was inspired by a Zoltar machine I encountered at a bar. I designed the logo, created the campaign titles, developed the website, and produced print media to bring the concept to life."
Semi-Annual Sale 2018
The 2018 theme was a spin-off of our "disgruntled delivery man" concept from 2016, focusing on the union of brute strength and a sharp mind. This sale marked my first step into Art Direction, where I drew inspiration from movie posters like Last Action Hero and Demolition Man, incorporating a white dove motif.
(above) 2018 Semi-Annual Sale Main Cut
(below) 2018 Semi-Annual Sale Asset Examples
(below) 2018 Semi-Annual Sale Asset Examples
The End
