SKILLS:
Art Direction, Toolkit Construction, Typography Design,
Frame Animation, Front-End Web Design
TOOLS:
Illustrator, Photoshop, After Effects, CMS
Black Friday 2023
For Black Friday 2023, we introduced a video game-inspired theme for our product line. Below are the animated compositions I created. While there was no video component this year, these animations successfully captured the campaign's essence.
Pixel perfect lettering
Teaser social share banner
Nutrition category animation
Supplement category animation
Doorbuster collection animation
Fitness category animation
Alpha Brain® collection animation
Total Human® animation
Gameboy
Gameboy Animation
Semi-Annual 2023
This campaign began with me manually typesetting Norwester and Nexa into clean, legible titles. The rhythm of the lettering influenced the shapes of the containers, evoking a Saul Bass-inspired style. I then added color, integrated seamless patterns, and gave the product images more texture by roughening them up. The final touch was incorporating hand models to complete the look. Note that this year, we didn't have a video component.
Banner asset
IGS asset
1:1 asset
The End
