SKILLS:
Typography Design, Toolkit Construction, Front-End Web Design
TOOLS:
Illustrator, Photoshop, After Effects, Mixed-media, CMS
Black Friday 2022
For 2022, we drew inspiration from “choose your own adventure” books, a theme composed by our Creative Director that led to a range of eye-catching results from our graphic design team. My main role in this campaign was front-end web design, where the company goal was to restructure the page wireframe and make me a CMS power user.
Desktop experience for the main sale.
Mobile experience for the main sale.
Tablet experience for the main sale.
Semi-Annual Sale 2022
During brainstorming for the 2022 theme, many of us leaned toward something more analog, believing it would be more fulfilling. I contributed by creating the toolkit and prototyping the stop-motion action with our video team. A special thanks to Brad Moles and Mark Vance for capturing the entire stop-motion video.
(above) 2022 Semi-Annual Teaser Cut
(below) 2022 Semi-Annual Main Cut
(below) 2022 Semi-Annual Main Cut
The End
