SKILLS:
Typography Design, Toolkit Construction, Front-End Web Design
TOOLS:
Illustrator, Photoshop, After Effects, Mixed-media, CMS
Black Friday 2022
For 2022, we drew inspiration from “choose your own adventure” books, a theme composed by our Creative Director that led to a range of eye-catching results from our graphic design team. My main role in this campaign was front-end web design, where the company goal was to restructure the page wireframe and make me a CMS power user.
Desktop experience for the main sale.
Desktop experience for the main sale.
Mobile experience for the main sale.
Mobile experience for the main sale.
Tablet experience for the main sale.
Tablet experience for the main sale.
Semi-Annual Sale 2022
During brainstorming for the 2022 theme, many of us leaned toward something more analog, believing it would be more fulfilling. I contributed by creating the toolkit and prototyping the stop-motion action with our video team. A special thanks to Brad Moles and Mark Vance for capturing the entire stop-motion video.
(above) 2022 Semi-Annual Teaser Cut
(below) 2022 Semi-Annual Main Cut
The End

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