Products

Although I didn’t often get to create products from scratch, there were a couple of memorable times when I did. First, I took on designing the Protein Power Puffs, which had a unique profile and needed custom artwork. Then, during our 2019 brand refresh, all of the designers jumped in to explore fresh new label styles. Below, I’ve outlined my contributions to both projects.

Protein Power Puffs

Product development began in 2019 and launched in 2020. It’s an easy-to-eat, bite-sized protein snack aimed at adults. We wanted to meet the market at the intersection of healthy snacking and nostalgic, kid-like snacking. I was asked to illustrate the bag art as if we had picked it up from the '90s. There were three flavors: Supreme Pizza, Spicy Cheddar, and Korean BBQ. Each flavor had distinct nouns and verbs that needed to be illustrated.

SKILLS:
Product label design: Sketching,
Vectoring, Retouching

TOOLS:
Illustrator, After Effects,
Photoshop

Concept Art
Made for Onnit during a time period when we were rediscovering our brand identity. Ideas were shared and parts were used, and ultimately we steered towards a direction that fit what the company needed.

The End

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