Product Asset Toolkits

This page highlights the range of graphics I created for product launches, refreshes, and compliance requests. Each product was given an "asset toolkit" and each asset was carefully designed ensuring a tailored selection of assets for various channels, including D2C, B2B, wholesale, and retail. I managed all aspects of these assets, ensuring consistency and accuracy. Maintaining quality control demanded patience, precision, and skill.

2D Product Renders

This turnaround took over 5 months to complete. 72 products, include all the different flavors. Each product received an asset toolkit of no less than 8 items each. Before I started this major project our product images were heavily inconsistent, lacked any real pop and visual value. Rebuilding from the ground up meant creating 2D renders with swappable graphics. Building my 2D renders started with retouching and color correct photography. I then place the flat product label in a Smart Object Mesh so that it bends realistically around the bottle. The finishing steps were to add highlights, shadows, and texture with blending modes. I created many different size bottles, tubs, cartons, and singles.

BEFORE & AFTER

Carousel Images

After renders were created, carousel assets were built to support each product channel. D2C, B2B, wholesale, and retail were given a tailored set of assets. SFP's were given a top shelf treatment instead of just plain black & white. Photography could go either with or without a graphic styles. Infographics were a big part of ensure we communicated to our audience.

For Amazon & Walmart