SKILLS:
Art Direction, Toolkit Construction, Typography Design, Graphic Design
TOOLS:
Illustrator, Photoshop
Black Friday 2020
By the time production rolled around, businesses and people were cautiously beginning to reconnect. We chose a street art theme to reflect this renewed energy, and I developed a toolkit that felt both authentic and approachable, capturing the essence of the moment while remaining grounded in creative expression.
Semi-Annual 2020
In 2020, as we shifted to working from home during the pandemic, SAS pre-production began. Without access to new photo or video assets, we relied heavily on graphics to carry the campaign. This approach not only helped us navigate that challenging period but also influenced how we structured semi-annual sales in the years that followed.
(above) 2020 Semi-Annual Sale Main Cut
(below) 2020 Semi-Annual Sale Toolkit and Example Assets
(below) 2020 Semi-Annual Sale Toolkit and Example Assets
The End
